Over the weekend, veteran newsman Dan Rather appeared on Chris Matthew's talk show to opine about President Barack Obama's efforts to sell health care reform to the American public. The president, Rather said, "couldn't sell watermelons," a remark that generated a flurry of stories, such as one from Fox News noting that obviously the president is black and watermelons are painful derogatory stereotypes for many blacks.
Rather explains on The Huffington Post today that a frenzied approach to online media helped turn the small gaffe into a major story: "I must confess that until recently I had no idea what Twitter was. Even now, I'm not completely sure how it's best used."